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Research papers

How cars really get bought

This presentation is based on a study designed to follow people as they made an important purchase decision - their next new car. The presenters found very different approaches and behaviours, and were able to track the real effect of ads (greater),...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Neel Desor, Robert Ellis
Company: COG Research Ltd.
September 13, 2012
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Citation

Desor and Ellis (2012a, September 13). How cars really get bought. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-cars-really-get-bought